Audubon Society of Rhode Island
Land and Water Partnership
RI Land Trust Council Audubon Society of Rhode Island

Materials from Past Workshops:

Information from various ealier workshops is available in the Resource Library. Information from certain specific past workshops is available below.

Getting the Most From Your Annual Appeal

This workshop by Gayle Gifford and Jon Howard of Cause & Effect, Inc. took place on October 8, 2009 at the Audubon Society of RI Headquarters and covered fundraising do's and don'ts, including how to create a powerful and effective appeal package that attracts attention and drives response, ways to increase the size of gifts and how to build donor loyalty by acknowledging gifts.

After the workshop, Cause & Effect, Inc. worked one-on-one with the Barrington Land Conservation Trust and the Woonasquatucket River Watershed Council on their annual appeal letters. Draft letters were reviewed by Cause & Effect, Inc. and recommendations were made. The final letters were then prepared and used for the 2009 Annual Appeal. The review process can be followed in the documents below.

How Software Can Improve Your Organization's Membership & Donations

This workshop took place on October 7, 2008. Below are various materials from the workshop.


Donor/Member Retention & Best Practices - Building Your Organization's Membership and Annual Donor Base

This workshop took place on June 2, 2009 and was a collaborative presentation by Helen Hersh Tjader and Gayle Gifford. Below are various materials from the workshop. See the resource libary for other related materials.

  • Part 1 of Helen Hersh Tjader's presentation on donor/member retention using a customer relationship database (CRM) such as Salesforce. Part 1 looks at the data and information management needs, and getting started; and provides two examples.
  • Part 2 of Helen Hersh Tjader's presentation on donor/member retention using a customer relationship database (CRM) such as Salesforce. Part 2 looks at conducting an assessment of your fundraising history using a CRM database.
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